Implicit Association Test (IAT)
Project Implicit Research - Harvard University
The Implicit Association Test (IAT) measures the strength of associations between concepts and evaluations or stereotypes to reveal an individual’s hidden or subconscious biases. This test was first published in 1998 by Project Implicit, and has since been continuously updated and enhanced. Project Implicit was founded by Tony Greenwald of the University of Washington, Mahzarin Banaji of Harvard University, and Brian Nosek of the University of Virginia. Project Implicit is a non-profit organization aimed at educating the public about hidden biases and providing a “virtual laboratory” for collecting data on the Internet.
Source: implicit.harvard.edu | About the IAT | About Us
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